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<doi_batch_id>_1777435140</doi_batch_id>
<timestamp>1777435140</timestamp>
<depositor>
<depositor_name>Dr. I Wayan Suryasa</depositor_name>
<email_address>iwayansuryasa@gmail.com</email_address>
</depositor>
<registrant>Rockefeller Translator Association Inc.</registrant>
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<journal_metadata>
<full_title>Applied Translation</full_title>
<abbrev_title>AppTrans</abbrev_title>
<issn media_type="electronic">2768-0193</issn>
</journal_metadata>
<journal_issue>
<publication_date media_type="online">
<month>08</month>
<day>31</day>
<year>2025</year>
</publication_date>
<journal_volume>
<volume>19</volume>
</journal_volume>
<issue>2</issue>
<doi_data>
<doi>10.21744/apptrans.v19n2.2025</doi>
<resource>http://appliedtranslation.nyc/index.php/journal/issue/view/23</resource>
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<title>Visitor information and advertising in local languages</title>
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<contributors>
<person_name contributor_role="author" sequence="first" language="en">
<given_name>Madona</given_name>
<surname>Kebadze</surname>
</person_name>
<person_name contributor_role="author" sequence="additional" language="en">
<given_name>Tamar</given_name>
<surname>Zubitashvili</surname>
</person_name>
</contributors>
<jats:abstract xmlns:jats="http://www.ncbi.nlm.nih.gov/JATS1">
<jats:p>Providing visitor information and advertising materials in local languages is essential for effective communication, cultural sensitivity, and enhanced visitor experience. This approach ensures that diverse audiences can access important information about local attractions, services, and events in a language they understand, thereby fostering inclusivity and engagement. Local language advertising also helps businesses and tourism operators build trust and credibility within the community, encouraging more meaningful interactions and positive perceptions. Implementing multilingual strategies requires careful translation, cultural adaptation, and the use of appropriate media channels to reach target audiences effectively.</jats:p>
</jats:abstract>
<publication_date media_type="online">
<month>08</month>
<day>22</day>
<year>2025</year>
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<pages>
<first_page>5</first_page>
<last_page>8</last_page>
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<ai:license_ref>https://creativecommons.org/licenses/by/4.0</ai:license_ref>
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<doi>10.21744/apptrans.v19n2.1431</doi>
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