Visitor information and advertising in local languages

Madona Kebadze; Tamar Zubitashvili

doi:10.21744/apptrans.v19n2.1431

Authors

Madona Kebadze Iakob Gogebashvili Telavi State University, Telavi, Georgia
Tamar Zubitashvili Iakob Gogebashvili Telavi State University, Telavi, Georgia

Keywords:

Cultural adaptation, Cultural sensitivity, Inclusive advertising, Language accessibility, Local language signage, Multilingual communication, Multilingual signage, Tourism marketing, Visitor information

Abstract

Providing visitor information and advertising materials in local languages is essential for effective communication, cultural sensitivity, and enhanced visitor experience. This approach ensures that diverse audiences can access important information about local attractions, services, and events in a language they understand, thereby fostering inclusivity and engagement. Local language advertising also helps businesses and tourism operators build trust and credibility within the community, encouraging more meaningful interactions and positive perceptions. Implementing multilingual strategies requires careful translation, cultural adaptation, and the use of appropriate media channels to reach target audiences effectively.

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